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Workshop Description

A recent trend in the field of strategic management has been the emphasis on the role of organisational and individual knowledge forming the basis of competitive advantage. Organisations, in particular multinational corporations that manage to generate and transfer knowledge effectively from one business unit to another, and then successfully apply and internalise this knowledge, are more productive and likely to succeed than those that are less adept at transferring knowledge.

Whilst many organisations realise that purposeful knowledge exchanges can provide significant benefits, it is difficult to achieve. Managers must decide how to effectively search through numerous potential knowledge sources to select the knowledge most useful to them or their unit. At the same time, managers and units are recipients of knowledge and need to decide which knowledge is most valuable to integrate in processes to perform daily tasks most effectively.

Organisations’ interest in knowledge management solutions has increased considerably over the past decade with knowledge management now being a widely applied management practice. This workshop is designed for senior executives and middle managers in private industry or public sector and as such provides them with a broad indication of the most important areas of the knowledge management paradigm. An integration of topics is achieved by organising them in a logical fashion by showing how they build on each other. Selected readings and case studies provide illustrative examples of organisational and knowledge-based theories and practices in action.

Topics and subject matters are communicated in an interactive, informative, and accessible way thus raising participants’ interest and giving them a good understanding of core aspects required to understanding the complexities of maximising the value of intangible value creations.

Learning Outcomes

In an increasingly knowledge-based world economy, the thoughtful management of an organisation’s intangible assets is a critical element of the business strategy – in MNCs, SMEs, government and not-for-profits alike – as it allows firms to leverage collective know-how, talent and experience, and create an innovative business environment. Only by focusing on these resources, can firms face and overcome new regional and global market challenges and opportunities. On an operational level, knowledge management is a key component that allows managers to acquire the insights they need to run their units and businesses, and make effective use of diverse and changing resources - such resource material must be easily assessable and available.

Participants will work towards a better understanding of the following aspects and others:

1. Key principles and theoretical concepts of knowledge management.

2. Interdisciplinary nature of knowledge management

3. Diversity of internal and external drivers

4. Knowledge-centric strategic approaches.

5. Mechanisms and tools associated with creating, storing, retrieving and applying knowledge.

6. Measurement approaches to leverage the value of intangible resources.

7. Impact of leadership and organisational culture in leveraging knowledge flows.

8. Knowledge transfer process stages.

9. Diversity of knowledge transfer facilitators and barriers.

10. Practical applications in managing and developing knowledge in organisations.

Workshop Facilitation & Organisation

1. Three seminar days offering three modules per day.

2. Interactive seminar discussions.

3. Integration of real-life case studies with a focus on practical applications.

Workshop Facilitator: Dr Andi Riege

Biography
Dr Andi Riege is currently a senior lecturer in International Business and Marketing at the Griffith Business School in Brisbane, Australia. He also is Director of the degree programs Bachelor of International Business and Master of International Business. Dr Riege is a member of the Academy of Management, American Marketing Association, Australian Institute of Management, the Australian and New Zealand Marketing Academy, the European Institute for Advances Studies in Management, and the European International Business Academy.

Dr Riege holds a German Bachelor of Business Administration (1991) and Masters of Business Administration from the Friedrich-Alexander-University of Erlangen-Nürnberg (1993), and a PhD in international marketing strategy from the Queensland University of Technology in Brisbane, Australia (1997).

He gained extensive industry experience for a period of over 10 years in diverse middle and senior management positions in advertising, retail marketing, market research, and management consulting in Europe and Australia. As an active management consultant he has developed and presented specialised projects and seminars to numerous private businesses and public organisations. Client-based and research projects include firms such as Allgas, ANZ Bank, Australia Post, BMW, Ciba-Geigy, Computer Science Corporation, Dreamworld, Government of Oman, Mayne Group, Queensland Rail, Queensland State Government, Spirit Airlines, Telstra, Star Systems, Suzuki Automotive, Tourism Australia, Tourism Queensland, Warner Village Theme Parks, Wöhrl Group, and Wattyl Australia.

Dr Riege’s research agenda focuses on strategy making and implementation in multinational firms, the dynamics of headquarters-subsidiary relationships, knowledge transfer mechanisms / barriers in internal and external collaborative environments, and qualitative market research methods. His research has been presented at numerous international conferences and published in journals like European Journal of Marketing, International Journal of Innovation Management, Qualitative Market Research, and Journal of Knowledge Management.

Dr Riege’s teaching experience includes courses in international business, international marketing, knowledge management, new products management, and market research on undergraduate, postgraduate and executive level. He has received a number of awards recognizing his teaching excellence and has co-published an International Marketing textbook with John Wiley and Sons.

Three-Day Executive Workshop

Day 1 (Monday, 15 January 2007):

Session 1 (8:30 - 9:30)
· Introduction
· Familiarization

TEA BREAK (30 minutes)

Session 2 (10:00 - 11:30)
· The Global Knowledge Economy
· Understanding the Big Picture: Why knowledge management?

TEA BREAK (30 minutes)

Session 3 (12:00 - 13:30)
· Developing a Knowledge Strategy
· External Relations – Structures & Processes – Employee Competence

Day 2 (Tuesday, 16 January 2007):

Session 1 (8:30 - 9:30)
· Measuring and Valuing Intangible Assets
· Methods: Balanced Scorecard & Intangible Assets Monitor

TEA BREAK (30 minutes)

Session 2 (10:00 - 11:30)
· Creating a knowledge-centric organizational/ team culture

TEA BREAK (30 minutes)

Session 3 (12:00 - 13:30)
· Harvard Business School Case Study OR Discussion of Participants Challenges

Day 3 (Wednesday, 17 January 2007):

Session 1 (8:30 - 9:30)
· Knowledge Leadership

TEA BREAK (30 minutes)

Session 3 (10:00 - 11:30)
· Knowledge Transfer Barriers
· Strategies to overcome Knowledge Transfer Barriers

TEA BREAK (30 minutes)

Session 3 (12:00 - 13:30)
· Harvard Business School Case Study OR Discussion of Participants Challenges

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